Terms & Conditions
These Terms & Conditions ("Terms") govern the white-label agency partnership, execution scoping, and deliverable agreements between FunnelCraft Agency Partnerships ("FunnelCraft") and partner digital agencies, software houses, and clients ("Partner Agency").
1. White-Label Agency Fulfillment Model
FunnelCraft acts as an invisible execution team for digital marketing agencies, web development studios, and software consultancies worldwide. All website builds, AI systems, media buying, technical SEO, and digital deliverables created by FunnelCraft are produced strictly under the brand name, logo, and identity of the Partner Agency.
FunnelCraft branding will never appear on client-facing deliverables, staging servers, proposals, or communications unless explicitly authorized in writing by the Partner Agency for joint consulting support.
2. Mutual NDA & Non-Solicitation Covenant
Confidentiality is the cornerstone of our B2B partnership model. Prior to reviewing sensitive client scope or accessing credentials:
- Mutual Non-Disclosure Agreement (NDA): A legally binding Mutual NDA governs all scoping conversations, project assets, source code, ad accounts, and client lists.
- Strict Non-Solicitation Guarantee: FunnelCraft covenants never to directly or indirectly contact, pitch, solicit, or accept business from the Partner Agency's end-clients.
- Data Protection & Access Security: Account credentials shared with FunnelCraft key account managers are stored in encrypted password vaults and restricted to assigned project engineers.
3. Intellectual Property Rights (Work-for-Hire)
Upon receipt of full invoice payment for a designated project milestone or retainer:
Complete IP Transfer
FunnelCraft assigns 100% of all intellectual property rights, custom source code, design files, workflow automations, and deliverables to the Partner Agency. The Partner Agency retains full right to re-brand, resell, modify, and license deliverables to their end-clients at their chosen margins.
4. Response Time SLA & On-Time Delivery
FunnelCraft maintains a strict empirical project tracking system to safeguard agency deadlines:
- Response Time SLA: Initial scoping requests and account communications receive formal evaluation within 24 Business Hours.
- 98% On-Time Delivery Commitment: Milestones are defined with explicit calendar deadlines. In the event of unexpected technical blockers, Key Account Managers communicate proactively at least 24 hours in advance.
5. Billing Models, Invoicing & Retainers
Partners may select between itemized project-based milestones or monthly dedicated team retainers:
50% upfront deposit upon scope approval; 50% upon final delivery & sign-off prior to production push.
Invoiced on the 1st of each calendar month. Retainers may be paused or adjusted with 14 days written notice.
6. Limitation of Liability & Dispute Resolution
To the maximum extent permitted by law, FunnelCraft's total aggregate liability arising out of any engagement shall not exceed the total fees paid by the Partner Agency for the specific deliverable giving rise to the claim. FunnelCraft is not liable for indirect, incidental, or consequential damages resulting from third-party API outages or third-party ad network policy enforcement.